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P&C Marketing Services can help you in planning and implementing
effective marketing strategies through our specialized services. Our Consumer
Focus Groups can provide you with an in-depth assessment of consumers'
awareness and attitudes about both your products, and your competitor's
products.
We provide comprehensive assistance including:
- questionnaire development
- recruitment of respondents
- experienced group moderators
- interpretation of findings
- detailed reports
We recruit respondents from all demographics, and put them in a kitchen
where they feel comfortable sampling the product. Clients can watch first
hand through a one-way mirror to see the reactions of respondents to their
product.
The Qualitative Research provided using Consumer Focus Groups gives
knowledge of consumers' product awareness. This knowledge is power in the marketplace,
whether you're launching a new product or defending your market share. Call
now to get our winning team working for you!
Other specialized services include our Merchandising
and Mystery Shopper programs
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