With ever growing numbers of products competing for attention in the retail market, how do you place your product front and center? The answer is in-store demonstation, or demo. Demonstrations are a powerful, cost effective form of marketing proven to immediately increase sales and product awareness. No other marketing activity can offer the same level of consumer interaction as demonstration. There's no better opportunity for the consumer to choose your product than with direct contact, especially when it is introduced by well informed demonstrators whose presentation skills and product knowledge allow your product to shine.

 There are many ways to reach consumers. The main forms of marketing are advertising, merchandising, and demonstration. Advertising has the widest reach, but it is also the most expensive and rarely makes a strong connection to the consumer. Marchandising is a visual form of marketing hoping to create spontaneous purchases by drawing attention to some aspect of the product. Demonstration complements advertising and merchandising by giving the consumer direct exposure to the product, anchoring the brand with the experience. Demonstration is the only form of marketing that reaches all five senses: In addition to seeing and hearing as with other marketing, demonstrations give the opportunity to hold, smell and taste. As a result the consumer gains confidence in the product and brand and is more likely to purchase it.

P & C Marketing Services provides comprehensive demonstration services for product promotions at any merchandising venue including grocery stores, department stores, drug stores, trade shows, special events and highly trafficed public locations. Since 1987 our experienced staff and outstanding team of professional demonstrators has been helping our clients exceed sales expectations.